Customer Insights Archives – Lumoa

Creating a Powerful Customer Insight Strategy

A customer insight strategy help organizations to ensure that customer insights are used in the development of products and services on a continuous basis.

Customer ExperienceCustomer Feedbackcustomer insights
fabrizio
8 Feb 2024
What is the Role of AI in Customer Feedback Analysis?

Artificial Intelligence (AI) is used everywhere in customer experience management, especially in customer feedback analysis. Learn how you can benefit Natural Language Processing and why you should use a combination of machine learning and human intelligence.

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fabrizio
21 Nov 2023
5 Creative Ways to Use AI for Sentiment Analysis

Have you ever thought about how some businesses manage to analyze thousands of customer reviews and feedback quickly? The secret lies in the capabilities of AI and its proficiency in conducting sentiment analysis.  Customer feedback is a precious resource for understanding what’s effective and what needs improvement. However, manually sifting through and evaluating this feedback […]

BlogCustomer ExperienceCustomer Experience MetricsCustomer Feedbackcustomer insights
fabrizio
20 Dec 2023
Happiness in Customer Experience: A Competitive Advantage

Success in customer experience (CX) can be represented by numbers. A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience. But in this pursuit of numbers, we mustn’t lose […]

BlogCustomer Experiencecustomer insightsCustomer service
fabrizio
24 Oct 2023
How to Analyze Survey Results: A Guide to Mastering Customer Feedback Analysis

Analyzing survey results is more than just crunching numbers – it’s also about unlocking stories, understanding needs, and adapting to changes. These in turn, can shape Customer Experiences. Welcome to a guide that’s all about making sense of those stories hidden within your survey data. Whether you’re a seasoned CX professional or just dipping your […]

BlogCustomer ExperienceCustomer Feedbackcustomer insightsSurveying
fabrizio
9 Aug 2023
Building Relationships Across Departments for Customer Experience Success

Relationships between customers and brands are the foundation of customer experience (CX) success. To ensure that customer experience is successful, companies must focus on creating strong relationships- by understanding customer needs and providing exceptional service. So how do you ensure that all your customer experience (CX) initiatives are successful? In this article, Here are some […]

BlogCustomer Experiencecustomer insightsCustomer service
fabrizio
6 Apr 2023
Buyer’s Guide to Customer Experience Analytics

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management.  Think about it. Your organization probably already collects data in many of these categories: Customer metadata (age, location, etc) Product and website usage patterns Survey data (Net Promoter […]

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fabrizio
19 Apr 2023
How to get Insights from Customer Conversations & Analytics

Every company wants to know what its customers think of its product- but few think of simply asking them directly. Conversations with customers are the ideal way to get valuable insight and feedback into an organization’s performance. It allows companies to pinpoint their strengths and weaknesses and work on these issues quickly and flexibly.   Garen […]

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fabrizio
7 Mar 2023
How to Re-energize Your VoC Program

VoC — or Voice of the Customer programs — helps businesses learn more about their consumers’ wants, needs, and preferences. While most VoC efforts start strongly, many tend to lose their traction over time— especially if the program isn’t properly implemented or the company becomes complacent. The good news is that there are still ways […]

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fabrizio
22 Feb 2023
How to use public reviews to improve customer experience

People give public reviews on your product whether it’s on the App Store or Play Store, on TrustRadius or Capterra, on Tripadvisor or Booking.com. And, it’s more likely that you’re very familiar with how many stars or thumbs up you get on average. On the other hand, you might not know why people rate your […]

BlogCustomer Experiencecustomer insightsCustomer Support
fabrizio
9 Dec 2022
Closing the loop with Lumoa Insights

Occasionally, you might get a feeling about your customers’ dissatisfaction with your latest line of products. However, you may not be able to fully understand the complaints. Or perhaps a mobile app that has recently been updated seems to have some issues, but you aren’t sure how to address them. Sadly, these problems may take […]

customer insights
fabrizio
23 Sep 2022
What is survey fatigue and how can you prevent it?

“How likely would you be to recommend (insert business name) to someone?” – An endless question asked in multiple ways and several forms. Almost every day it feels like a deja vu moment since every company says, “Your opinion matters” or “You are important to use”.   I mean, we get it. In order to […]

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fabrizio
4 Jan 2023
The Role of Customer Experience in Telco

To be an effective CX leader, you need to know how to sell customer experience to your boss, to the leadership team, to your peers, and to the whole organisation.

Customer ExperienceCustomer Experience MetricsCustomer Feedbackcustomer insightsCustomer serviceCustomer Support
fabrizio
22 Jul 2022
How to Sell Customer Experience to Your Organisation

To be an effective CX leader, you need to know how to sell customer experience to your boss, to the leadership team, to your peers, and to the whole organisation.

Customer ExperienceCustomer Experience MetricsCustomer Feedbackcustomer insightsCustomer serviceCustomer Support
fabrizio
1 Jul 2022
The State of the Shopping Apps Report for 2022

In our State of the Shopping Apps report, we explore the performance of the top ecommerce apps on Android and iOS based on customer feedback.

Customer ExperienceCustomer Experience MetricsCustomer Feedbackcustomer insightsVoice feedback
fabrizio
20 May 2022
How to Use Customer Feedback to Drive Action

Collecting reviews is crucial, but learning how to use customer feedback is a completely different process. Learn how customer feedback can drive action in this blog post.

Customer ExperienceCustomer Feedbackcustomer insightsVoice feedback
fabrizio
3 Jun 2022
Introduction to Customer Experience Design

CX design helps organizations act more customer-focused, which in turn promotes decisions that empower, engage, and enlighten customers.

Customer Experiencecustomer insights
fabrizio
10 Nov 2021
Actionable Insights: What, Why and How

Actionable insights are data sets that prescribe any direct, meaningful actions you can take based on the analysis of raw data.

Customer Experiencecustomer insights
fabrizio
1 Apr 2021
What is Qualitative Data and Why You Should Collect it

While numbers and ratings from research are easy to analyze, businesses require insightful qualitative data to have a complete picture of their customers.

Customer Feedbackcustomer insightsSurveying
fabrizio
23 Jun 2021
Customer Feedback Loop: What Is It and How to Close It

Closing the customer feedback loop drives your business forward with a customer-centric strategy while including your customers in a dialogue about positive changes based on their needs.

Customer ExperienceCustomer Feedbackcustomer insights
fabrizio
13 Oct 2020
Why Ask for Open-Ended Feedback in Surveys?

Sometimes, asking your customers for open-ended feedback can be better than giving a long survey to answer. When you ask for open-ended feedback, the respondent usually comments on what they experienced to be the most critical things in the interaction they just had with your company.

Blogcustomer insights
fabrizio
26 Aug 2019
EP 2: Inside CX by Lumoa – Democratization of CX and the importance of diversity

In episode 2, we are joined by Merete Medle, Customer Experience Manager at ICE Norway. We talk about democratizing customer experience in organizations and the importance of being able to offer diverse experiences.

Customer ExperienceCustomer Feedbackcustomer insights
fabrizio
23 Jun 2021