2022 State of Shopping Apps

The 2022 State of Shopping Apps is an in-depth analysis of shopping apps customer ratings

We’ve analysed more than 75,000 reviews, including multi-lingual comments left by users, from the top 40 shopping apps in Europe.

The report will cover:

  • Why users have a better experience on Android mobile shopping apps than on iOS.
  • How usability elements and technical variables influence the shopping experience.
  • What shopping app categories are rated higher and why.
  • What factors separate leading shopping apps from bottom performers.
  • Textual examples of customer reviews that illustrate their pain points when using shopping apps.