How to Get Started with Customer Centricity

Check out this webinar with Mika Raulas (Roger Studio) to learn from concrete examples what are the most important steps in building customer-centric operations and culture in your organisation.

In this webinar, you will

  • Discover the stages of customer-oriented development
  • Hear tips for choosing your first development based on voice of the customer
  • See how to measure success and results
  • Find practical tools for modelling customer journey and identifying further areas for development
  • Learn how to build a roadmap for customer centricity


Mika Raulas from Roger Studio is one of the pioneers in developing customer-oriented businesses in Finland. Mika has worked across various industries to help companies become more customer centric and digitalise marketing, sales and customer service. Roger Studio is a Finnish consulting company that helps companies grow through improved customer experience and more efficient operational models.