The future of customer surveys (and how to prepare for it)

Join Carlos Del Corral as he sits down with Peter Verheijde to discuss the future of customer surveys and how to prepare for it.

Together they will:

  • Look at why traditional customer surveys are about to become irrelevant
  • Examine the importance of open text feedback as a source of customer insight
  • Evaluate the need for new surveys versus leveraging information that are already available
  • Discuss how to apply design thinking to turn key customer insights into effective CX initiatives