Rating scales are a quick and straightforward way to engage customers with surveys. In this article, we will dig deeper into different types of rating scales.

By using integrations in customer experience you can easily automate your customer experience management processes. This will make it easier to manage and improve the customer experience as a result of increased actionability. Find out what the most common integration examples are in customer experience management.

Multiple choice questions are common to use in surveys. But how should they actually be used in surveys to ensure good response rates and maximize insight generation? In this article, we’ll share best practices on how to use multiple choice questions in surveys.

In this article, we explain how and at what point in the customer journey you should measure the customer experience.

Closing the customer feedback loop drives your business forward with a customer-centric strategy while including your customers in a dialogue about positive changes based on their needs.

Measuring customer loyalty can be done in a number of different ways. NPS, customer lifetime value, and customer loyalty index are a few ways to measure customer loyalty.

Customer service plays a quintessential role in the customer journey. Your support and frontline staff can indirectly affect the way your customers see your brand.

Many feel like they face an uphill battle when trying to justify a customer experience program to a CEO. Here are a few ways that you can show the value of CX and make it easier for your CEO to get on board with it.

What is customer engagement, how do you measure it, and most importantly how do you improve it? Learn everything you have to know about customer engagement.